ABOUT ME_

Mark Anthony Maxwell Setchfield

Welcome to marksetchfield.com

I’m a London-based creative director, food stylist & content creator. With 25 years of experience working for award-winning global brands, in the UK and the United Arab Emirates. I also have an extensive background in art direction, photography and video shoots.

My 360-degree approach is regularly showcased across editorial and commercial projects. From recipe creation, prepping, cooking, styling, photography to creating original content for websites to how-to videos.

As a Creative Director, I have launched and redesigned some of the biggest-selling international consumer titles/brands. I’m experienced in every stage of project development, from initial concept to completion.

I’ve collaborated with major brands – such as Nutricook, Spinneys, Voco Hotels and Union Coop – creating print, in-store, social media and video content. Not only that, but I have also created content for The Guardian Labs and The European Commission for Butter, and hosted a weekly food column in one of the UAE’s largest circulated newspaper supplement, Gulf News, Tabloid.

My website gasmarksix is where I showcase my own recipes, food styling and content creation. This has given me a wealth of experience working on a myriad of solo projects to create stunning images and videos.

For bespoke content, food styling, food photography, creative design or collaborations, get in touch mam.setchfield@gmail.com or call +44 07448 836660.

Mark Setchfield


Pleased to share that everything has now been sent off for tender! Just wanted to say a huge thanks for all your work on this. We’re really happy with the end result and appreciate your flexibility throughout

Natasha Glazebrook, Creative Services Manager, Seven C3

‘Your layouts are in the presentation deck and everyone’s happy with them. Thanks a lot for supporting us on this, you delivered some great work’

Neil Cook, Creative Director, Seven C3


RECENT CLIENTS

Guardian Labs
Recipe developer, food photographer and food stylist
As part of a unique collaboration with Guardian Labs and Thatchers’ Gold Cider, I created a bespoke series of BBQ marinade recipes using the Somerset brand. The menu included cider-infused options for meat lovers, pescetarians and vegans.

Nutricook
Recipe developer, food photographer, food stylist and video art director
I was headhunted to join the launch team for Nutircook, part of the Nutribullet family when they rolled out the electronic pressure cookers across the MENA region in 2109. Responsibilities included creating recipes, video content and food photography for their social channels, website and cookbooks, as well as managing and curating their Instagram account. As their in-house creative director, I also worked across product and lifestyle shoots for product packaging and in-store promotions.

Hello Fish
Recipe developer, food photographer and food stylist

I was commissioned to develop a series of recipes for HelloFish’s website and social media. I enjoyed the challenge of creating twelve recipes complete with food styling and photography for one of the UK’s leading online seafood suppliers.

Spinneys
Art director and food stylist
Joining the product team for Spinneys, one of the leading supermarkets across the Middle East, I devised and curated how-to videos and styled dishes for their in-store displays and packaging for the launch of one of the first meal kit ranges in the region.

Levanthyme
Food stylist and photographer
Joining forces with Levanthyme, a London-based Middle Eastern restaurant, I refreshed their online presence and increased sales by shooting their extensive menu in a more creative way for social media, website
and food-ordering apps.

Sopexa Agency
Food writer
During the 2020 lockdown, I collaborated with the European Commission for the Butter of Europe Programme to devise and ghostwrite a book charting its rich history and exploring our love affair with butter.

Jashanmal department store
Brand Ambassador
As a brand ambassador for Jashanmal, one of the biggest retail stores in the Middle East with over 100 curated brands, I regularly reviewed their new product lines across their extensive social media platforms. Marketing activity with them included hosting Delicious Desserts workshops, live cooking demos at their flagship store in the Mall of the Emirates.

Download my design CV here | My foodie CV here


Instagram @gasmarksix | @marksetchfield.design