As a highly motivated Creative Director, I have created, launched and redesigned some of the biggest-selling global consumer titles/brands during my 27-year career.
I was an instrumental part of the launch teams for Grazia and love It!, two of the UK’s most successful weeklies, and relaunched Friday magazine. I’m experienced in every stage of project development, from initial concept to finished product.
I managed a team of designers and photo editors to develop the distinctive look, tone and style of the magazine, as well as creating the design for topics spanning across local content, food, fashion, beauty, health and travel.
I played a pivotal role in developing a brand strategy to drive revenue from new sources as well as pitching new campaign ideas to advertisers.
I also devised and delivered the successful relaunch of @Friday_Magazine‘s social media accounts, creating strategies and awareness, as well as boosting followers by 50% within weeks
Alongside my skills as an art director – both across print and digital storytelling – I have an excellent eye for photography, plus experience as a food stylist/art director.
I have collaborated with some major brands, Nutricook, Spinneys, Voco Hotels and Union Coop. Creating visually stunning print, instore, social media and video content.
I also host a food website gasmarksix where I showcase my recipe, food styling and content creation. This has given a wealth of experience working solo to create stunning images and videos.
I thrive under pressure; I’m an excellent communicator and collaborator, with a multitude of creative ideas and the vision and experience to execute them.